Blog
About us
Steri Tours is a love story
to Kenya
Hello, I’m Phoebe, and I’m so happy to meet you! I started Steri Tours in 2020 with a dream to redefine travel to Kenya, transforming it into a force for positive change and genuine human connection.
During many years in the development and humanitarian sectors, I traveled extensively and interacted with communities across my country. I saw the extreme differences in quality of life between popular tourist destinations and local communities.
This deeply affected me. How was it that tourist locations were thriving, while locals saw hardly any benefit? How could tourism encourage a symbiotic relationship that benefited both visitors and residents?
Right then I decided to create Steri Tours. Not just as a travel company, but as a way to enrich and give back to Kenya, by encouraging cultural celebration, economic empowerment, and preservation.
Myself and my team have one broad wish: to connect people, inspire cultural exchange, make an impact, and create opportunities for local communities through sustainable tourism and unique experiences.
Introducing you to Kenya immersive travel, beyond safaris
I grew up surrounded by Kenya’s diverse landscapes and vibrant cultures. All agree that the country’s beauty and variation is captivating. From peaceful coastlines and unique fauna, to incomparable gastronomy and our culturally-rich communities.
My travels across the country have given me a deep respect for nature, our people… and a commitment to sharing what makes Kenya so special.
Through Steri Tours, our goal has always been to design Kenya niche travel experiences beyond the traditional. We create authentic connections with local traditions, wildlife, and people.
Experiences only connections can deliver
With over a decade in the Kenyan tourism and development sector, I’ve built a quality network of trusted partners and community alliances across the country.
Each experience we offer is curated with insider knowledge, ensuring you’re in for an unforgettable time, while supporting locals.
Let us make your Kenya journey simple and easy to plan. Most itineraries cover the same traditional places and experiences. Myself and my team deliver so much more, whether you crave a bespoke safari adventure, cultural immersion with our diverse tribes, or informative, educational cultural heritage experiences.
Pheobe M.
Founder, Steri Tours
Meet The Team
Phoebe Maina
The visionary founder of Steri Tours. A proud Kenyan, Phoebe's journey into tourism is driven by her love for sharing Kenya's diverse people, cultures, and geographies.
With over 15 years in social impact and travel, focusing on women's empowerment and children's education, her ethical tourism focus shines through in her leadership.
Always with a smile, Phoebe is a big fan of slow travel, appreciating the small things, and making the best out of every situation.
"What I love most about Kenya? It's the incredible blend of welcoming people, wildlife, cultures, and breathtaking scenery that never stops amazing me."
Nilva Wairimu
Steri Tours is known for our customization, and Nilva ensures everything works smoothly. With every detail in check and timely payments to our service providers, you can enjoy your personalized experience with us without worries.
Sarah Nasimiyu
Sarah Nasimiyu, COO of Steri Tours and Travel, brings over 15 years of experience in social impact and sustainability to the business of travel. She leads with a focus on operational excellence and strategic growth, but always through a lens of community empowerment.
Under her leadership, every partnership and every tour is designed to deliver two things equally: unforgettable experiences for travelers and lasting value for local communities.
What drives her most is a deep love for Kenya its vibrant people, its untold stories, and the warmth that greets you in every corner. Sarah believes that a well-run journey does more than create memories it builds opportunities, dignity, and sustainable futures for the destinations we touch.
Tiffany Mukai
She is a passionate Travel Consultant dedicated to turning dream trips into unforgettable experiences, helping clients explore the world with ease and confidence.
Alongside planning and coordinating travel, she also manages the company’s TikTok, creatively showcasing destinations and inspiring others to discover new places and adventures.
Florence Achala
A results-driven Business Development Manager, focused on driving growth through strategic partnerships, market expansion, and client engagement. I am passionate about connecting people to meaningful travel experiences while identifying new opportunities that elevate the brand and create lasting value.
With a strong understanding of market trends and customer needs, I work to build sustainable relationships, enhance revenue streams, and position Steri Tours as a leading provider of authentic and impactful travel experiences.
Trizah Royster
She is passionate about exploration and building community through travel. After years of discovering hidden corners across East Africa, Southeast Asia, and beyond, she realized her real joy comes from sharing these experiences with people.
She is obsessed with travel, food, culture, and connection. She curates trips that bring communities together; real food, real culture, real people.
What we believe in
The foundation for everything we do
People
We care about the well-being of everyone involved in our experiences; Travelers, staff, and local communities. Our tours are designed to encourage cultural exchange beyond the superficial, and ensure everyone benefits and thrives.
Collaboration
We work closely with partners and communities to ensure our tours are fair, inclusive, and responsible. Our collaborations bring joy, prosperity, and growth to everyone involved.
Beauty
Our offer goes beyond just landscapes and wildlife. We focus on the true essence of beauty in every experience. Our experiences are centered around meaningful connections with nature, wildlife, and people.
Innovation
Creativity, education, and continuous exploration drive us. Our team is always developing new ways to make the most of your time here! We value diversity and encourage everyone to contribute their unique skills.
Connect with us
Ready to explore Kenya immersive travel?
